We as creatives are entering a “Dark Age” of “creative industrialization”. Just as with the previous industrialization, thousands lost hope and jobs so too it will happen in our lifetime. Creativity will certainly not die out, it will thrive but earning a living from being creative will die out. We must find new ways to deal with things. Just as many craftsmen back then lost their livelihood through technology so it is happening right now. We are no longer just photographers, we are also web designers, photo editors, retouch specialists, marketing guru’s, social media experts, writers, income tax consultants, trend consultants, print experts etc. We are no longer just musicians, we are also, record producers, marketers, publishers, sound engineers, designers, composers, publicists, writers etc

We stand at the precipice of a dark new world, the undiscovered country lies at our feet as the profession of being a creative is slowly eroding away into a sludge of digital noise ending up on the shores of proverbial beach made up of billions of gigapixel images. Mediocrity will rule the day and the true craftsmanship of being a master will be replaced with a degree from The University of Youtube.

Watch this movie: (actually best to right click on the vimeo logo and watch in a higher resolution on vimeo) or download from their website here